The methodology of digital business optimization in the field of confectionery food floristry

The article examines the specifics of digital optimization in the confectionery of food floristry, develops the author’s method of digital integration “from warehouse to customer”, and describes the basic principles of increasing transparency and accuracy of business operations as a new standard for the industry. It has been established that digital optimization in confectionery food floristry contributes to the improvement of all stages of business processes, including resource management, production, logistics and customer interaction. The author’s methodology is a system that combines technological solutions to create a single supply chain that ensures accuracy, flexibility and efficiency of operations. It has been established that increasing the transparency and accuracy of business operations is a new standard for the confectionery food floristry industry, as it allows to form competitive advantages and adapt to dynamic market conditions. The article solves the scientific problem of the introduction of integrated digital solutions in the creative industries using the example of the field of confectionery food floristry. The materials will be useful for researchers in the field of digital transformation, as well as entrepreneurs (especially small businesses) and specialists in the field of confectionery and food floristry.