A STUDY OF REAL ESTATE BUSINESS THROUGH E-COMMERCE AND ITS DAY-TO-DAY CHALLENGES

The digitalization of industries has significantly transformed the real estate sector, primarily through the integration of e-commerce platforms. This review paper examines the evolution of real estate practices via e-commerce, analyzes the day-to-day operational challenges, and outlines potential future research directions. While the convenience and reach of online platforms have enhanced customer experience and market transparency, they have also introduced complexities such as data security, platform usability, and regulatory compliance. A series of conceptual models are presented to provide a visual framework for understanding the transformation and challenges of e-commerce in real estate.