Research on the Development Dilemmas and Breakthrough Paths of Independent Design Brands in Wenzhou

This paper focuses on the development status of independent design brands in Wenzhou, deeply analyzes the dilemmas they face, covering aspects such as market recognition, consumer purchasing power, policy support, industrial chain, talent, and exhibition resources. By integrating relevant data and materi-als from 2021 to 2025, it reveals the root causes of the problems and puts for-ward targeted development suggestions. The aim is to provide theoretical and practical guidance for Wenzhou's independent design brands to break through development bottlenecks, promote the upgrading of Wenzhou's fashion indus-try, and shape a modern and fashionable urban image.