Symphony of Circular Economy Target Performance: Un‐Echoing the Bright Harmony of Green Environmental Performance Among Tourism Industry

ABSTRACT This research investigated the role of green environmental practices (GEP) for the improvement of circular economy target performance (CETP). Given importance to human well‐being, this study examines the function of GEP, zero waste practices (ZWP) and pollution reduction for CETP. Moreover, the mediation of ZWP and pollution reduction is also tested between GEP and CETP. Furthermore, the moderating effect of enviropreneurship and greener energies is also tested. The tourism sector of China was selected as a unit of analysis. With the help of systematic sampling, we collect data from 391 front‐line managers working in the tourism sector of China. Correlation, structural equation modeling (SEM), and moderated hierarchical regression approaches were used to analyze the research data. The results revealed that GEP has a positive effect on pollution reduction and ZWP, which in turn improve CETP of the tourism sector. The findings confirmed the foundational role of GEP, pollution reduction, and ZWP for CETP. Moreover, greener energies also strengthen the link between GEP and pollution reduction. Finally, the outcomes also highlighted the role of enviropreneurship and greener energies in promoting CETP.