Research on the Talent Cultivation Model of Double Innovation Cross-border E-commerce under the Context of Free Trade Zone

The establishment of the Pilot Free Trade Zone yields numerous benefits. It offers a more convenient environment and service system while providing better opportunities for cultivating cross-border e-commerce talents. So, how to cultivate talents with an innovative spirit and entrepreneurial ability is very important. This paper focuses on the cultivation of dual-entrepreneurial cross-border e-commerce talents. It takes into account the problems and challenges in talent cultivation and the development advantages. The cultivation should be based on theoretical knowledge, guided by practical operation, and supported by innovation ability. Taking the Horgos Business School of Yili Normal University as an example, a cultivation mode is constructed. It is the "integration of lessons and competitions, integration of specialization and creation, and combination of theory and reality". The cultivation of such talents should meet market demands. It is necessary to cultivate the ability to innovate and start a business, so as to train more professional and practical talents.