New Business Major Curriculum Ideological and Political Integration Model and Teaching Strategy Innovation: Take the Corporate Marketing Planning Course as an Example

In order to serve the cultivation of new business talents in the new era, the ideological and moral education of professional courses urgently needs deep reform and innovation in aspects such as teaching objectives, teaching models, teaching content, and teaching strategies. Taking the new business course "Enterprise Marketing Planning" as an example, combined with the nature of the course and the characteristics of the discipline, we aim to iteratively optimise the ideological and moral education objectives, deeply explore the core elements of ideological and moral education in the course, focus on constructing a model for integrating ideological and moral education into the course, actively innovate teaching strategies for ideological and moral education, and fully integrate ideological and moral education into the teaching evaluation of the course, with the expectation of providing a demonstration and reference for the construction ideas and model innovation of ideological and moral education in new business-related professional courses in applied undergraduate universities.