Approaches to assessing the digital maturity of the medical services market.

Relevance . To date, the process of digitalization of various markets, industries and spheres of activity has entered the stage of the need to understand the results achieved and the required changes caused by the comprehensive digitalization process. Such a task can be solved on the basis of the concept of "digital maturity". The purpose is development of a tool for assessing the level of digitalization of the medical services market based on the concept of "digital maturity". Objectives : to analyze approaches to the content of the concept of "digital maturity" and clarify the concept of "digital maturity of the medical services market"; to develop an approach to assessing the "digital maturity of the medical services market"; to propose a system of indicators for assessing the digital maturity of the medical services market. Methodology . The research methodology included the use of subjective, systemic, process and functional environmental approaches to analyze the state and dynamics of the development of the medical services market. Results . The main approaches to assessing the digital maturity of various objects and processes are considered, it is shown that for such a phenomenon as the medical services market, there is currently no approach to assessing its digital maturity. An approach to the formation of a system for assessing the level of digital transformation of the medical services market based on a three-focus assessment of "digital maturity" is proposed. Based on this approach, a system of indicators is proposed to assess the "digital maturity" of the medical services market. Conclusions . Further effective digitalization of the medical services market can be achieved only by solving a number of fundamental issues related to the creation, processing, storage and use of digital data of the medical services market. The level of digital maturity can be considered as an indicator of the effectiveness of the implementation of digitalization programs for the medical services market. The proposed approach to assessing digital maturity based on a three-focus model allows us to track the dynamics of digitalization, identify problematic issues related to the digital transformation of the medical services market.