Circular Economy: Concept and Main Challenges in Business Implementation

Objective: To present the importance of the circular economy concept for organizations. The specific objective is as follows: to analyze the main challenges faced by companies in its adoption and to propose ways to overcome these obstacles, making the transition to this model an opportunity for economic, social and environmental gains. Theoretical framework: The circular economy and strategies to overcome challenges and promote the implementation of the circular economy. Method: This exploratory study adopts a qualitative methodological approach. Systematic data collection was performed using the renowned Scopus, Google Scholar and Scielo databases. The English keywords “Circular Economy. Business Sustainability. Business Challenges. Innovation. Public Policies” were used as a strategy to broaden the scope and representativeness of the results, considering that the English language concentrates a greater volume of international academic and scientific productions on the subject. Results and Discussion: Given the results identified, it is understood that the approach is not limited to solving only environmental problems; it also offers opportunities for innovation and creation of economic and social value. Transforming the way we produce and consume can contribute to a more sustainable and prosperous future. Collaboration between different sectors and the implementation of robust public policies are essential to promote this change in an integrated and lasting manner. Research Implications: The practical and theoretical implications of this research are discussed, providing insights into how the results can be applied or influence practices in the field. Based on the analysis of the available data, it is possible to conclude that the Circular Economy focuses on understanding the barriers and opportunities that organizations face when trying to incorporate this model into their practices. By investigating the concept and its implications in the business reality, the research shows that, although the Circular Economy represents a promising strategy for sustainability and innovation, its implementation still faces significant challenges, such as the absence of integrated public policies, technological gaps, cultural resistance within companies, and difficulties in measuring circular results. Originality/Value: This study contributes significantly to the literature by highlighting the importance of intensifying academic production on the Circular Economy, especially in the areas of management. The scientific community and researchers are encouraged to expand their research in this field of undeniable relevance. The originality and value of this research lie in the fact that it is not limited to a theoretical approach, but also incorporates a technical perspective, which allows for a more comprehensive and applicable understanding of the main challenges faced by companies in implementing the Circular Economy. Thus, it offers a concrete contribution to the development of sustainable and innovative strategies in the corporate environment.