Global Relevance of Online Health Information Sources: A Case Study of Experiences and Perceptions of Nigerians

Online health information sources (OHIS) offer potential for improving access to health information especially in areas with limited healthcare infrastructure. However, OHIS predominantly originates from Western societies potentially ignoring the specific needs and cultural contexts of diverse populations. There is limited research on the global suitability of OHIS content. This study explores the global relevance of OHIS for diverse populations through a case study examining user experiences of Nigerians living in multiple countries. Findings reveal OHIS usage patterns are influenced by the country of residence and local health services availability. The study highlights the need for culturally inclusive OHIS content to ensure equitable health information access globally. Ultimately, for OHIS to serve a global audience effectively, there needs to be reliable information sources that acknowledge and cater to different users' cultural backgrounds, including prevalent health issues, medical practices, beliefs, languages, and healthcare expectations.