Unpacking the role of maximizing decision-making style in employee’s waste sorting intentions: the perspective of comprehensive action determinant model
Purpose Promoting pro-environmental behaviors like proper waste sorting in the workplace is crucial for organizations seeking to reduce their environmental footprint. This study aims to investigate the role of maximizing decision-making style – the tendency to pursue the optimal alternative – on employees’ waste sorting intentions and behaviors through the lens of the comprehensive action determination model. Design/methodology/approach Online survey data collected from 374 Chinese employees. The statistical tool SmartPLS 4.0 was used to analyze the data. Findings The results revealed that maximizing decision-making style positively predicted attitude, personal norm, waste sorting self-efficacy and waste sorting habit, which in turn increased intentions to sort waste properly in the workplace. Originality/value The study highlights the role of decision-making style in promoting waste sorting practices among employees and offers significant theoretical implications for understanding individual differences in environmental decision-making. In addition, it provides practical implications for designing effective workplace sustainability initiatives, including insights into social marketing strategies aimed at fostering sustainable behaviors in organizational settings.
Authors
- Dalong Ma (ORCID: https://orcid.org/0000-0002-9530-9240)
- Brandon William Soltwisch (ORCID: https://orcid.org/0000-0003-3524-3689)
- Xueyan Dong (ORCID: https://orcid.org/0000-0002-5356-4980)
- Zhenya Tang (ORCID: https://orcid.org/0000-0002-7612-9631)
Publication Details
- Journal
- Journal of Social Marketing
- Published
- 2025-05-27
- DOI
- https://doi.org/10.1108/jsocm-11-2024-0269
- Primary Topic
- Environmental Sustainability in Business
- Type
- article
- Field-Weighted Citation Impact
- 0.00