Localization of cultural production in the New Korean Wave Era: a case study of reality programs

Abstract This article critically analyzes new cultural production in relation to reality shows to determine not only the major forces behind this new trend but also the future directions of Hallyu production. After discussing the recent surge of reality programs as a major part of broadcasting Hallyu, it uses Jinny’s Kitchen as a case study to discuss the ways in which reality shows develop (g)localization. It analyzes how Jinny’s Kitchen advances (g)localization in the process of production for global OTT platforms. Finally, it maps out whether Korea has become a new global force in utilizing (g)localization strategies to create a new form of cultural production by analyzing the form of relationships between global and local forces in the digital platform era.