Research on the Integration of Excellent Traditional Culture into Art and Design Teaching in Higher Educational Institutions

In the current era of globalization, the tradition and development of excellent traditional culture, as a treasure of national spirit, are being paid more and more attention to as well. The research of adding excellent traditional culture into the teaching content of art design in higher institutions of higher education aims to train professionals with an international perspective who also know the local traditional cultural heritage. In this study, through the establishment of teaching strategies, the construction of teaching team, the reform of the evaluation system, and the implementation of path and safeguard measures, the organic integration of traditional cultural elements and modern design concepts is realized, to improve the cultural quality of students and enhance their design innovation ability, promote the creative transformational and innovative development of traditional culture, provide new vitality for the art and design education in higher education, and create high-level design talents in the new era as to also provide new opportunities for the inheritance and development of traditional culture in the new era and traditional culture in the new era of inheritance and promotion of new impetus.