Sustainable Tourism Practices and Challenges in the Santurbán Moorland, a Natural Reserve in Colombia

The sustainable management of natural reserves is increasingly prioritized within the global tourism sector, especially in fragile ecosystems like the Santurbán Moorland in Colombia. As a high-altitude Andean ecosystem providing essential water resources, the Santurbán Moorland faces mounting pressures from tourism growth and mining activity. This study assesses the adoption of sustainable tourism practices among tourism service providers (TSPs) in the region and identifies key gaps to inform policy and academic interventions. A cross-sectional, mixed-methods approach was applied, integrating surveys based on the European Tourism Indicators System (ETIS) and the Global Sustainable Tourism Council (GSTC) criteria, as well as structured interviews, field observations, and document analysis. Confirmatory factor analysis identified “sustainable management” as the most robust dimension (Cronbach’s alpha = 0.953); however, no TSPs reported using renewable energy, and less than 5% of employees had received formal training in tourism. The main challenges include the lack of environmental certification, insufficient infrastructure, and limited communication of sustainability practices. Based on these findings, the study proposes targeted public policies, financial incentives, and specialized academic training to strengthen sustainable practices. The results offer insights into the challenges faced by emerging ecotourism destinations and provide strategic guidelines to support a balance between environmental conservation and local socioeconomic development.