COMPARATIVE ANALYSIS OF PRIVATE AND PUBLIC LIFE INSURANCE LIFE INSURANCE COMPANIES IN INDIA

The banking and insurance industries, which draw in foreign investments and savings, have a significant impact on the Indian financial system. In India, the insurance industry is one of the economic sectors that is expanding. The trend of liberalization and globalization in India has affected and impacted the insurance industry, the financial infrastructure, and other marketing components. The market's monarch is the consumer. Intangible products are the focus of life insurance firms. As more private firms enter the market, the competition is getting fiercer. Every business aims to acquire clients by implementing innovative product features and new innovations in order to please existing ones. This study aims to investigate India's Public Life Insurance and private life insurance companies along with Examine the performance of India's Public Life Insurance and private life insurance businesses and compare consumers' perceptions of service quality.