A Systematic Literature Review: Exploring the Dynamics of Global Consumer Culture (Insights from Eastern and Western Experts)
This article comprehensively examines the development of the concept of global consumer culture, shedding light on its emergence driven by a range of factors, including global identity, global branding, global ethnic marketing, global marketing communication, and global supply chain management. Empl
Authors
- Kadarisman Hidayat (ORCID: https://orcid.org/0000-0002-7680-1539)
- Sunarti Sunarti (ORCID: https://orcid.org/0000-0003-3700-4016)
- Benny Hutahayan (ORCID: https://orcid.org/0000-0003-1162-4428)
- Oos Kosasih (ORCID: https://orcid.org/0009-0007-2965-7873)
Publication Details
- Published
- 2025-01-01
- DOI
- https://doi.org/10.4108/eai.30-10-2024.2354761
- Primary Topic
- Globalization and Cultural Identity
- Type
- article
- Field-Weighted Citation Impact
- 0.00