The Influence of Branding Capability and Competitive Advantage on Business Performance with Firm Age as a Moderating Variable
This study aims to examine previous research to determine the influence of branding capability and competitive advantage on business performance with firm age as a moderating variable. This study applies two theories, namely Dynamic Capability Theory and Resource-based View, to explain the relations
Authors
- Muhаmmаd Sаifi (ORCID: https://orcid.org/0000-0003-2346-2681)
- Sunarti Sunarti (ORCID: https://orcid.org/0000-0003-3700-4016)
- Andriani Kusumawati (ORCID: https://orcid.org/0000-0002-0684-8550)
- Z. Zainurrafiqi
Publication Details
- Published
- 2025-01-01
- DOI
- https://doi.org/10.4108/eai.30-10-2024.2354762
- Primary Topic
- Islamic Finance and Banking Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00