Understanding Online Users Behavior in e-Commerce: A Bibliometric Study and Systematic Literature Review

This research critically examines the existing literature on e-commerce user behavior, specifically focusing on knowledge and cluster trends. A total of 310 items were collected on October 21, 2023. The dataset comprises 82 scholarly articles from the Scopus database, covering 2014 to 2023. As a fir

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Publication Details

Published
2025-01-01
DOI
https://doi.org/10.4108/eai.30-10-2024.2354769
Primary Topic
Technology Adoption and User Behaviour
Type
article
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article

Understanding Online Users Behavior in e-Commerce: A Bibliometric Study and Systematic Literature Review

Endang Siti Astuti, Edy Yulianto, Mohamed Saleem Mawardi, Premi Widyaningrum
Technology Adoption and User Behaviour
article

Understanding Online Users Behavior in e-Commerce: A Bibliometric Study and Systematic Literature Review

Endang Siti Astuti, Edy Yulianto, Mohamed Saleem Mawardi, Premi Widyaningrum
article en

Abstract

This research critically examines the existing literature on e-commerce user behavior, specifically focusing on knowledge and cluster trends. A total of 310 items were collected on October 21, 2023. The dataset comprises 82 scholarly articles from the Scopus database, covering 2014 to 2023. As a fir

Openalex Percentile: Top 88%
Technology Adoption and User Behaviour
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Understanding Online Users Behavior in e-Commerce: A Bibliometric Study and Systematic Literature Review — Endang Siti Astuti, Edy Yulianto, et al. · (2025) | TGRS Research Map | TGRS