Implementation of Green Tourism: A Systematic Literature Review

Aims: This systematic literature review aims to explore the implementation of green tourism across urban, rural, peri-urban, and post-conflict areas, and to analyze the factors influencing its adoption and the challenges encountered. Study Design: The study employs a systematic review methodology to synthesize global research on green tourism implementation. Methodology: Peer-reviewed articles focusing on green tourism implementation within the food and beverage, accommodation, and transportation sectors across seven continents were analyzed. The review examines variations in green tourism practices, their outcomes, and associated challenges across the specified spatial settings. Results: The review reveals significant variations in green tourism adoption, influenced by factors such as infrastructure development, economic priorities, stakeholder participation, and the presence of supportive policy frameworks. Urban areas demonstrate higher adoption rates due to better infrastructure and access to certifications, while rural and post-conflict zones, in particular, struggle with limited supply chains and weak regulatory support. Common challenges across all areas include limited awareness, high implementation costs, and difficulties in sustainable sourcing. The analysis highlights how effective implementation leads to enhanced environmental responsibility and profitability. Conclusion: Green tourism adoption is highly context-dependent. Context-specific strategies are crucial for successful implementation. Collaborative efforts and the strategic integration of green practices into business models are essential for enhancing both environmental sustainability and business profitability.