Construction of a New Business Talent Competency Model Based on Multidimensional Requirements—A Case Study of TJNU

数字经济时代下打破传统人才培养模式，本文从多方对商科人才的客观需求出发，提出多维需求下的新商科人才能力模型。通过问卷调查企业对新商科人才的需求以及高校学生对新商科人才培养的认知，并通过访谈专业负责人了解高校的人才培养方向。在此基础上，提出以数据分析能力、团队合作和服务意识、语言表达能力、创新思维、信息技术应用能力、实践能力为核心的多维度新商科人才能力模型，并将其落实到人才联合培养方案的设计上。In the digital economy, a departure from traditional business education models is imperative. This paper, informed by a multifaceted analysis of the evolving demands for business professionals, proposes a multi-dimensional competency model for new business talent. The research methodology incorporates a survey of businesses to ascertain their requirements for new business graduates, alongside a survey of university students to gauge their perceptions of current business education. Furthermore, interviews with program directors were conducted to understand the strategic direction of business curricula within higher education institutions. Based on these findings, the study articulates a competency model centered on data analytics proficiency, collaborative teamwork and service orientation, effective communication skills, innovative thinking, information technology application skills, and practical experience. Finally, the paper explores the integration of this model into the design of collaborative talent development programs.