The Influence Mechanism of Corporate Social Responsibility Performance of Internet Platforms under the Background of Aging

新人口态势下平台经济的快速兴起与广泛渗透，年龄结构变化对互联网平台经济增长产生了全面深刻的影响。本文深入探讨人口老龄化如何影响互联网平台企业社会责任的履行和表现，研究发现：人口老龄化带来的负面冲击通过劳动力成本约束、制度激励缺失及社会回应弱化等层面阻碍互联网平台企业社会责任表现，且当互联网平台企业属于国企、劳动密集型、位于中西部地区时，人口老龄化对平台企业社会责任的影响存在差异性，对此提出针对性建议。研究拓宽了互联网平台企业社会责任的研究边界，对实施积极应对人口老龄化战略和推进平台经济发展有重要启示作用。The rapid rise and wide penetration of platform economy under the new demographic situation, and the change of age structure have a comprehensive and profound impact on the growth of Internet platform economy. This paper explores how population aging affects the fulfillment and performance of Internet platforms’ CSR, and finds that: The negative impact of population aging hinders the performance of corporate social responsibility of Internet platforms through labor cost constraints, lack of institutional incentives and weakening of social response. This study broadens the research boundary of Internet platform corporate social responsibility, and has important implications for implementing the strategy of actively responding to population aging and promoting the development of platform economy.