Research on the Development Dilemmas and Countermeasures of Rural E-Commerce in Guizhou Province under the Background of Rural Revitalization Strategy

在乡村振兴战略的推动下，农村电商已经成为推动农村经济、增加农民收入的重要手段。贵州省凭借丰富的农产品资源和不断完善的基础设施建设，农村电商的发展取得了一定的成果，但仍在基础设施建设、人才培养、品牌建设等方面存在着很多问题。通过对贵州省农村电商发展中存在的基础设施不健全、人才匮乏、品牌缺乏等一系列问题进行了深度地剖析之后，有针对性地给出了相关的对策和建议，旨在为贵州省农村电商的可持续发展提供理论支持，更好地助力乡村振兴战略目标的实现。Under the promotion of the rural revitalization strategy, rural e-commerce has become an important means to promote rural economy and increase farmers’ income. Guizhou Province has achieved certain results in the development of rural e-commerce with its abundant agricultural resources and continuously improving infrastructure construction. However, there are still many problems in infrastructure construction, talent cultivation, brand building, and other aspects. After a deep analysis of a series of problems in the development of rural e-commerce in Guizhou Province, such as inadequate infrastructure, lack of talent, and lack of brand, targeted countermeasures and suggestions are proposed, aiming to provide theoretical support for the sustainable development of rural e-commerce in Guizhou Province and better assist in the realization of the strategic goals of rural revitalization.