Research on the Impact of Artificial Intelligence Technology Empowering the Development of Cross-Border E-Commerce in China

跨境电商是我国电子商务的重要组成部分，而人工智能技术则为跨境电商发展带来了新的机遇。深入探讨人工智能与我国跨境电商之间的关系有利于人工智能技术更好地推动我国跨境电商发展。本文以2013~2022年省际面板数据样本为基础，利用熵值法计算了中国各省跨境电商发展水平，并考察了人工智能技术对各省跨境电商的影响效应。研究发现，人工智能对跨境电商高质量发展有显著影响；知识产权保护在其中发挥着正向调节作用。在考虑到是否设立自贸区以及地理位置差异的条件下，人工智能所发挥的促进作用具有异质性。进一步地，研究发现人工智能对跨境电商的影响存在显著的以人工智能为门槛的非线性效应。研究结论为人工智能技术赋能跨境电商发展提供了可靠的理论与经验依据和政策参考。Cross-border e-commerce is an important part of China’s e-commerce, and artificial intelligence technology has brought new opportunities for the development of cross-border e-commerce. In-depth discussion of the relationship between artificial intelligence and China’s cross-border e-commerce is conducive to the better promotion of artificial intelligence technology in the development of China’s cross-border e-commerce. Based on the inter-provincial panel data sample from 2013 to 2022, this paper calculates the development level of cross-border e-commerce in various provinces in China by using the entropy method, and examines the impact of artificial intelligence technology on cross-border e-commerce in each province. The study finds that artificial intelligence has a significant impact on the high-quality development of cross-border e-commerce. Intellectual property protection plays a positive role in this. Taking into account whether or not to set up a free trade zone and geographical differences, the facilitating role played by AI is heterogeneous. Furthermore, it is found that the impact of artificial intelligence on cross-border e-commerce has a significant nonlinear effect with artificial intelligence as the threshold. The research conclusions provide a reliable theoretical and empirical basis and policy reference for the development of cross-border e-commerce empowered by artificial intelligence technology.