Exploration on the IP Transformation of “the Great Tang Dynasty’s Treasures” in Jewelry Design

Hejiacun Hoard of Tang Dynasty has attracted much attention both at home and abroad for its rich and exquisite heritages, as well as top grade, which is a treasure of Chinese outstanding traditional culture.IP (Intellectual property) refers to a cultural concept that can be developed in multiple dimensions in the pop culture industry.Those cultural relics decorated with IP are not only antiques, but also active art works in the present which shall be inherited lively in modern times.This research analyzes the manufacturing process of "gold walking dragon" and silver sachet with patterns of grapes, flowers and birds, to study the wisdom of the craftsmen in Tang Dynasty.By portraying the component decomposition sketch of the utensils' patterns from the perspective of iconograph and iconology, the author summarizes a pattern-combining technique of connecting integration and superposing integration.In the context of the Silk Road in Tang Dynasty, the analysis focuses from the patterns' art features of the physical implements to the spiritual and cultural blending of metaphysical rules.In conclusion, it is found that absorbing excellent traditions from the implements and spirits and advancing with the times, to some degree, will help the IP treasures of the Great Tang Dynasty display themselves in the form of jewelries design and eventually push forward cultural exchanges and inheritance.