SCP Analysis and Countermeasures of Baijiu Industry in Yibin under the Background of Digital Economy

宜宾市白酒产业作为四川省白酒行业的关键支柱，长期以来占据着举足轻重的地位。然而，随着数字经济的蓬勃发展，白酒行业整体步入深度调整阶段，宜宾市白酒产业面临市场竞争加剧、企业发展不平衡、资金短缺和品牌建设不足等挑战。本文运用SCP分析框架，探讨数字技术如何推动宜宾白酒产业与其他产业深度融合，如通过电商平台拓展市场、利用大数据优化生产流程、借助人工智能提升品质控制。同时，本文还研究了数字经济背景下宜宾白酒产业的创新发展路径和政策建议，旨在为产业转型升级提供理论支持和实践指导。As the key pillar of Baijiu industry in Sichuan Province, Baijiu industry in Yibin City has occupied a pivotal position for a long time. However, with the vigorous development of the digital economy, the Baijiu industry as a whole has entered a stage of deep adjustment. The Baijiu industry in Yibin City is facing challenges such as intensified market competition, unbalanced enterprise development, lack of funds and insufficient brand construction. This paper uses the SCP analysis framework to explore how digital technology can promote the deep integration of Yibin Baijiu industry with other industries, such as expanding the market through e-commerce platforms, optimizing production processes with big data, and improving quality control with artificial intelligence. At the same time, this paper also studied the innovative development path and policy recommendations of Baijiu industry in Yibin under the background of digital economy, aiming to provide theoretical support and practical guidance for industrial transformation and upgrading.