Morphological Comparison Between Two Model Groups of the Same Product Family Belonging to Different Price Levels
The relationship between aesthetically pleasing product forms and their sales success has long been analysed in industrial design. However, the link between product form and market positioning has attracted less attention
Authors
- Xiaodong Zou (ORCID: https://orcid.org/0000-0001-6748-6656)
- Miguel Ángel Artacho‐Ramírez (ORCID: https://orcid.org/0000-0001-8513-6414)
- Elena Mulet-Escrig
- José Manuel Arrufat-Álvarez
Publication Details
- Published
- 2025-03-13
- DOI
- https://doi.org/10.33422/icarste.2025.03.105
- Primary Topic
- Color perception and design
- Type
- article
- Field-Weighted Citation Impact
- 0.00