Fostering Engagement and Collaboration in Synchronous Online Learning

Online teaching and learning have gained significant attention, particularly during COVID-19, which has impacted instructional approaches. This article explores the design of an online Social Media and Communication course to enhance virtual learning through a blend of structured asynchronous content and interactive Zoom sessions. Weekly Canvas 1 pages offered materials, assignments, and deadlines, supporting flexible preparation. Pre-recorded lectures and tutorials about tools like Excel, fostered independent learning, allowing students to revisit content. Synchronous Zoom 2 sessions enabled active engagement, with breakout rooms for small-group discussions and projects. An online forum encouraged students to connect course content with personal insights, while peer evaluations promoted collaboration and self-reflection. This course design mirrored industry practices, creating a dynamic and effective online experience. The article hopes to offer advertising professors insights into structuring online classes with flexible lecture options and real-time interactions to foster learning and collaboration.