The Application of Artificial Intelligence to Formal and Informal Entrepreneurial Projects

This article explores the role of artificial intelligence (AI) in the development of entrepreneurial projects, whether formal or informal. AI provides significant advantages in terms of operational efficiency, process optimization, and service personalization, while also presenting challenges related to adoption, such as high costs and required technical skills. The study is based on a sample of 50 Moroccan entrepreneurs and examines three main hypotheses: the impact of the nature of the business, the level of AI influence, and the relationship between these two factors. The results show increased use of AI in informal projects, with a positive effect on business activities, particularly in areas of promotion and product creation.