Community Economic Diversification Strategy in Fish Processing in Bintan Regency

This study aims to explore economic diversification strategies that can be applied by local communities in fish processing, with a focus on developing value-added processed products. The methods used in this study include field surveys, interviews with business actors, and secondary data analysis. The results of the study indicate that product diversification, such as fish crackers, smoked fish, and other processed products, can increase community income and create job opportunities. In addition, skills training and increasing access to modern technology are important factors in improving product quality and competitiveness in the market. This study aims to analyze the potential and challenges faced by cracker houses in Bintan Regency. Crackers are one of the processed food products that have high demand in the local and national markets. The methods used in this study are qualitative and quantitative approaches, with data collection through interviews, observations, and document analysis. The results of the study indicate that cracker houses in Bintan Regency have strengths in terms of product quality and entrepreneur experience, but also face weaknesses such as limited capital and ineffective marketing. Opportunities for business development are enormous, especially with government support and increasing market demand. However, threats from tight competition and fluctuations in raw material prices need to be watched out for. Recommendations from this study include the need for collaboration between the government, non-governmental organizations, and business actors to provide training, access to capital, and better marketing.