MARKETING JURÍDICO PARA JOVENS ADVOGADOS: ESTRATÉGIAS PARA CONSTRUIR UMA MARCA PESSOAL DE SUCESSO E ATRAIR LEADS

This research aims to examine how marketing for lawyers can be a fundamental resource for recent graduates to create a strong and impactful professional image. Considering the changes in the legal field driven by technology, it is crucial to have a good reputation, to be noticed and to stand out in the sector. The research considers that the lack of practical experience and the challenge of creating a good network of contacts are the biggest problems faced by those who are starting out. Through research in books and articles, tactics such as the use of social media, creation of interesting material, a coherent brand image and the expansion of the network of contacts are evaluated. The evaluation also covers the ethical restrictions of legal marketing, seeking to follow the rules of the profession. The results show that the correct use of these actions can help to attract potential clients, strengthen bonds of trust and establish a position in the legal market. Thus, personal marketing is shown to be not only an extra, but something essential for the good performance and continuity of the career of young lawyers in an increasingly competitive and technological scenario.