Application of Fuzzy Delphi Method for Cross-Cultural Corporate Identity Curriculum Model Design Development
This study developed the main component of a cross-cultural corporate identity curriculum model using a quantitative Delphi Fuzzy method with a seven-point Likert scale. Data analysis involved Triangular Fuzzy Numbers and Fuzzy Evaluation. The analysis revealed that curriculum components had a threshold value of less than 0.2, with expert agreement exceeding 75% and α-max values over 0.5. The results indicated a strong consensus among experts on the curriculum's components, including objectives, content, teaching methods, learning activities, and evaluation. The findings indicate that the main component of a cross-cultural corporate identity curriculum model is applicable in technical and design fields.
Authors
- Nik Narimah Nik Abdullah
- Juritah Misman
- Nurfaradilla Mohamad Nasri (ORCID: https://orcid.org/0000-0001-8572-3838)
- Mohd Fauzi Harun
Institutions
- Sultan Idris Education University (MY)
- Universiti Teknologi MARA (MY)
- National University of Malaysia (MY)
Publication Details
- Journal
- Environment-Behaviour Proceedings Journal
- Published
- 2025-05-24
- DOI
- https://doi.org/10.21834/e-bpj.v10isi30.6874
- Citations
- 1
- Primary Topic
- Educational Reforms and Innovations
- Type
- article
- Field-Weighted Citation Impact
- 1.20
Funders
- Universiti Kebangsaan Malaysia
- Universiti Teknologi MARA