Application of Fuzzy Delphi Method for Cross-Cultural Corporate Identity Curriculum Model Design Development

This study developed the main component of a cross-cultural corporate identity curriculum model using a quantitative Delphi Fuzzy method with a seven-point Likert scale. Data analysis involved Triangular Fuzzy Numbers and Fuzzy Evaluation. The analysis revealed that curriculum components had a threshold value of less than 0.2, with expert agreement exceeding 75% and α-max values over 0.5. The results indicated a strong consensus among experts on the curriculum's components, including objectives, content, teaching methods, learning activities, and evaluation. The findings indicate that the main component of a cross-cultural corporate identity curriculum model is applicable in technical and design fields.

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Publication Details

Journal
Environment-Behaviour Proceedings Journal
Published
2025-05-24
DOI
https://doi.org/10.21834/e-bpj.v10isi30.6874
Citations
1
Primary Topic
Educational Reforms and Innovations
Type
article
Field-Weighted Citation Impact
1.20

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article

Application of Fuzzy Delphi Method for Cross-Cultural Corporate Identity Curriculum Model Design Development

Nik Narimah Nik Abdullah, Juritah Misman, Nurfaradilla Mohamad Nasri, Mohd Fauzi Harun
1 citations
Environment-Behaviour Proceedings Journal
Educational Reforms and Innovations
1.20
article

Application of Fuzzy Delphi Method for Cross-Cultural Corporate Identity Curriculum Model Design Development

Nik Narimah Nik Abdullah, Juritah Misman, Nurfaradilla Mohamad Nasri, Mohd Fauzi Harun
article en
1 citations

Abstract

This study developed the main component of a cross-cultural corporate identity curriculum model using a quantitative Delphi Fuzzy method with a seven-point Likert scale. Data analysis involved Triangular Fuzzy Numbers and Fuzzy Evaluation. The analysis revealed that curriculum components had a threshold value of less than 0.2, with expert agreement exceeding 75% and α-max values over 0.5. The results indicated a strong consensus among experts on the curriculum's components, including objectives, content, teaching methods, learning activities, and evaluation. The findings indicate that the main component of a cross-cultural corporate identity curriculum model is applicable in technical and design fields.

Environment-Behaviour Proceedings JournalVol. 10(SI30)
Sultan Idris Education University (MY), Universiti Teknologi MARA (MY), National University of Malaysia (MY)
Universiti Kebangsaan Malaysia, Universiti Teknologi MARA
Openalex Percentile: Top 23%
Educational Reforms and Innovations
1.20
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Application of Fuzzy Delphi Method for Cross-Cultural Corporate Identity Curriculum Model Design Development — Nik Narimah Nik Abdullah, Juritah Misman, et al. · Environment-Behaviour Proceedings Journal (2025) | TGRS Research Map | TGRS