STRATEGIC PRIORITIES FOR BUSINESS INNOVATION AND INVESTMENT IN POST-WAR UKRAINE

This article delves into the strategic imperatives shaping business innovation and investment development in Ukraine during its post-war recovery phase. Recognizing the immense economic disruptions caused by conflict, it identifies key hurdles impeding private sector revitalization, including large-scale in- frastructure devastation, financial instability, capital flight, and a weakened capacity for technological advancement. The study leverages both global best practices and Ukraine’s unique socio-economic landscape to formulate a comprehensive framework for determining innovation-investment priorities across various sectors, regions, and enterprise scales. Special emphasis is placed on the role of public-private partnerships (PPPs), adaptive financing mechanisms, and institutional restructuring in fostering a resilient and competitive business environment. The research underscores how targeted investments in digital transformation, green technology, and industrial modernization can serve as catalysts for sustainable economic revival. Additionally, it explores the significance of policy coherence, government incentives, and international collaboration in reinforcing Ukraine’s long-term economic reintegration and market positioning. To bridge the gap between policy ambition and business execution, the paper presents a phased implementation roadmap, ensuring alignment between national recovery strategies and corporate innovation trajectories. By outlining actionable steps and sector-specific investment pathways, it offers strategic guidance to policymakers, investors, and business leaders seeking to navigate post-war economic reconstruction with agility and foresight.