Innovation and Reform: the Current Situation and Future Prospect of Hainan Sports Tourism Industry

This study takes Hainan sports tourism industry as the research object, analyzes the definition and importance of sports tourism industry through literature and data method, and discusses the current situation of Hainan sports tourism industry.The research results show that Hainan province has rich natural resources and sports tourism industry potential.The sports tourism industry in Hainan province is faced with challenges such as seasonal demand, shortage of talents and professional institutions, lack of capital investment and resource integration, and the urgent need of strengthening brand building and market promotion.However, Hainan sports tourism industry still has broad opportunities for development.The support and encouragement of national policies, the growth of domestic and foreign market demand, the construction and improvement of infrastructure, the innovation of sports tourism technology and other factors provide opportunities for the future development of Hainan's sports tourism industry.Based on the research results, put forward Suggestions: the development of diversified sports tourism projects, strengthen cooperation with domestic and foreign tourism industry, improve service quality and experience, strengthen the publicity and marketing, establish a unified industry standards and management system, etc., in order to promote the sustainable and high quality development of sports tourism industry in Hainan province.