AI in Marketing: Strengthening Business Continuity by Navigating Security, Privacy, and Trust Amid Behavioural, Ethical, and Technological Challenges
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Authors
- Bijay Kumar Paikaray (ORCID: https://orcid.org/0000-0001-5843-0335)
- Rakesh Kumar (ORCID: https://orcid.org/0000-0002-2659-5941)
- Satyajit Pattnaik
- Girija Nandini
- V. S. Damodharan
Publication Details
- Journal
- International Journal of Business Continuity and Risk Management
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijbcrm.2025.10071476
- Primary Topic
- Big Data and Business Intelligence
- Type
- article
- Field-Weighted Citation Impact
- 0.00