A Sustainable Multi-Criteria Decision-Making Framework for Online Grocery Distribution Hub Location Selection

The rapid expansion of online grocery shopping has intensified the need for strategically located distribution hubs that ensure efficient and sustainable operations. Traditional location models emphasize economic and logistical factors but often neglect energy efficiency and environmental sustainability. This paper proposes a hybrid decision-making model that integrates the analytic hierarchy process (AHP) and the spherical fuzzy technique for order of preference by similarity to ideal solution (SFTOPSIS) to address the complexities of delivery hub location selection. The AHP is used to determine the relative importance of key decision-making criteria, including cost, accessibility, infrastructure, competition, and sustainability, while SFTOPSIS ranks the candidate locations based on their proximity to the ideal solution. Spherical fuzzy sets allow for a more nuanced treatment of uncertainty, improving decision-making accuracy in dynamic environments. The results demonstrate that this hybrid approach effectively manages incomplete and uncertain data, delivering a robust ranking of candidate locations. By incorporating sustainability as a key factor, this study provides a structured and adaptive framework for businesses to optimize logistics operations in the post-pandemic landscape. The proposed methodology not only enhances decision-making in location selection but contributes to the development of more resilient and sustainable supply chain strategies.