Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis

The article defines the problems faced by industrial enterprises due to the crisis situation associated with a full-scale invasion of Ukraine. Measures are proposed to improve the economic situation at enterprises, in particular by attracting investment, which can become the basis for additional opportunities for economic growth and sustainability in conditions of financial instability. The article also substantiates the expediency of applying a strategic approach to the investment activity of an enterprise. The analysis of the dynamics of production volumes at industrial enterprises and their analysis of the dynamics of their financial results is carried out. A scientific and methodological approach to assessing the effectiveness of Strategic Investment Management at enterprises in times of crisis is proposed. In addition, based on the results of the analysis of theoretical approaches to assessing the effectiveness of Strategic Investment Management in enterprises, the article offers a set of indicators for effective strategic investment management.