Brand Consumption Potential Rating Model for Business Cluster Based on FAHP

In the tobacco business cluster development and brand cultivation research, some tobacco industrial and commercial enterprises have done some exploration and research, and achieved certain results, but by the policy, environment, market and other factors, has not yet formed a set of systematic business cluster brand cultivation and consumption model, business cluster brand cultivation goal is not clear enough, insufficient consumption potential and other issues still exist. In view of this, this paper selects the fuzzy hierarchical analysis method, systematically analyses the key indicators and influencing factors affecting the consumption of the brand in the business cluster, and constructs a rating model for the consumption potential of the brand in business cluster. The study found that the current tobacco enterprise brand consumption potential rating of the business cluster is "medium" level, and the weight of different key indicators varies. Based on the conclusions of the study, it can effectively guide the tobacco industry to carry out accurate brand cultivation based on the indicators of brand consumption potential in the business cluster, and create new scenarios for the application of new cigarette retailing.