Optimization of International Logistics Processes as a Strategy for Increasing the Efficiency of the International Management of Ukrainian Companies

The article examines the optimization of international logistics processes as a key tool for increasing the effectiveness of management strategies of companies in the world market. The topicality of the topic is due to the need for Ukrainian companies to adapt their international management strategies to global challenges and conditions of the competitive environment. The purpose of the work is to identify effective methods of logistics optimization that will help reduce costs and increase the effectiveness of international management in companies. Methods of analysis, analogy, and comparison were used to achieve the goal. The tasks of the research include the analysis of the current state of international logistics, the identification of existing tools for optimizing logistics processes, as well as the assessment of the impact of these measures on the international management of Ukrainian companies. Factors affecting the efficiency of logistics, including transport costs, infrastructural constraints, customs barriers and the level of digitalization, were studied. The impact of logistics optimization on increasing the competitiveness of Ukrainian companies on the world market is analyzed. The practical significance of the work consists in providing recommendations for improving logistics processes, in particular through the introduction of innovative technologies and adaptation to global challenges.