DIGITAL REVOLUTION IN KNOWLEDGE MANAGEMENT: ADAPTATION OF ORGANIZATIONS TO THE NEW REALITY

Purpose. This study aims to analyze the impact of the digital revolution on knowledge management and how organizations adapt to this new reality. The focus is on the transformation of organizational structures, the use of modern digital technologies, and the development of mechanisms to enhance business competitiveness in the digital era. Design / methodology / approach. The study employs a systematic approach to analyzing digitalization in knowledge management, a critical review of scientific sources, a comparative analysis of traditional and digital approaches, and the method of generalization to formulate conclusions. Findings. The research findings highlight the necessity of transitioning from traditional hierarchical management models to flexible network structures that improve knowledge exchange and foster innovation. A mechanism for organizational structure transformation is proposed, outlining key transition stages and approaches to integrating digital technologies into knowledge management processes. Practical implications. The findings can be applied by business leaders to develop digital transformation strategies, optimize knowledge exchange, and enhance business process efficiency. Implementing the proposed approaches will help reduce bureaucratic barriers, improve communication, and create an innovative organizational environment. Originality / value. This study makes a valuable contribution to understanding the transformation of knowledge management in the digital era. It introduces a new mechanism for transitioning to network-based management structures that ensure flexibility, faster decision-making, and more effective knowledge utilization in business.