ANALYSIS OF STRATEGIC OPPORTUNITIES OF ENTERPRISES BASED ON ANTI-FRAGILITY STRATEGY

Purpose. The purpose of this article is to analyze approaches to the formation of strategic capabilities of enterprises based on the antifragility strategy in conditions of uncertainty of the external environment, the selection and analysis of directions for the implementation of this strategy, and the assessment of its effectiveness. The application of the antifragility strategy will provide the enterprise with significant strategic development opportunities, which involves the application of appropriate approaches to the formation of its ability to antifragility. The strategic opportunities obtained by Ukrainian enterprises through the formation of its ability to antifragility will contribute to increasing their resistance to the influence of random events in conditions of uncertainty. Design/methodology/approach – In the article, the author used the literature review method to substantiate the importance of developing and implementing an antifragility strategy by Ukrainian enterprises in order to obtain significant strategic opportunities, and therefore, to substantiate the relevance of the chosen research topic. Based on the literature review, the author identified the directions for the formation of the ability to antifragility of enterprises and the parameters for assessing the effectiveness of the strategy. To achieve the research goal, the article uses a set of scientific methods, in particular, comparative analysis, detailing and grouping, abstract-logical method and other methods of systematization and generalization – to analyze approaches to forming the ability of enterprises to antifragility, to identify areas of implementation of the antifragility strategy and parameters of its evaluation. Conclusions – the hypothesis that the application of the antifragility strategy by Ukrainian enterprises will allow obtaining the appropriate strategic opportunities has been proven. The main directions that will ensure the formation of the ability of enterprises to antifragility and will allow taking advantage of the appropriate strategic opportunities that arise as a result of this are: decentralization of management, increasingthe efficiency of the processes of selection and recruitment of personnel, development of human resources potential, bringing the system out of a state of stability, analysis of deviations between the expected and real state and assessment of weaknesses in the strategies of competitors, innovation in all areas of the enterprise's activity, establishment of an effective communication system, development and stimulation of a culture of innovation, formation of long-term and mutually beneficial relationships with consumers of products. In addition, the parameters proposed in the article will allow objectively assessing the effectiveness of the antifragility strategy. Practical implications. The results of this study are of interest to managers, employees of analytical departments and strategic planning departments of Ukrainian enterprises, which are forced to operate and develop in complex and turbulent war conditions, to explore ways and means of strengthening their market position in the long term. In addition, the results can help them form the ability to antifragility based on the directions indicated in the article and assess the effectiveness of the selected antifragility strategy at the stages of development, implementation and application., which will ensure increased resistance to the impact of random events. Originality/value – this study emphasizes the importance of finding new methods for ensuring the strategic development of Ukrainian and foreign enterprises that operate in conditions of uncertainty, develop their strategies considering the probability of random events. Conclusions – proven hypotheses that the formation of the ability to antifragility and the application of the antifragility strategy will allow Ukrainian enterprises to gain significant strategic opportunities due to the increase in their resistance to the impact of random events in conditions of uncertainty. This involves the use of appropriate approaches to the formation of this ability.