Use of Data Journalism in PR Strategies of Central Administration Bodies of Azerbaijan: a Reseaerch Based on Content Analysis

This study examines how government agencies in Azerbaijan are developing their public relations strategies through data journalism. The study analyzed the social media activities of 27 central agencies in 2024. The results showed that some agencies were active in data sharing, but lagged behind in building relationships and communicating more transparently with the public. The study revealed that government agencies have significant potential in public relations by adopting more interactive and strategic approaches.