Ascertaining the Effectiveness of Social Media Attributes on Behavioural Intention and the Mediation Effect of Consumer Engagement

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Business Excellence
Published
2025-01-01
DOI
https://doi.org/10.1504/ijbex.2025.10071442
Primary Topic
Cultural and Educational Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Ascertaining the Effectiveness of Social Media Attributes on Behavioural Intention and the Mediation Effect of Consumer Engagement

Hemalatha Jeyachandran, Azamussan Syed, Anjel R.A.J. Y
International Journal of Business Excellence
Cultural and Educational Studies
article

Ascertaining the Effectiveness of Social Media Attributes on Behavioural Intention and the Mediation Effect of Consumer Engagement

Hemalatha Jeyachandran, Azamussan Syed, Anjel R.A.J. Y
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Business ExcellenceVol. 1(1)
Openalex Percentile: Top 88%
Cultural and Educational Studies
DOIOpen Access PDFOpenAlex
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Ascertaining the Effectiveness of Social Media Attributes on Behavioural Intention and the Mediation Effect of Consumer Engagement — Hemalatha Jeyachandran, Azamussan Syed, et al. · International Journal of Business Excellence (2025) | TGRS Research Map | TGRS