Does Social Brand Engagement Influence Brand Equity in HEIs in India An Evaluation of the Mediating Roles of Brand Trust and Perceived Faculty Quality

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Publication Details

Journal
International Journal of Business Innovation and Research
Published
2025-01-01
DOI
https://doi.org/10.1504/ijbir.2025.10071446
Primary Topic
Entrepreneurship Studies and Influences
Type
article
Field-Weighted Citation Impact
0.00
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article

Does Social Brand Engagement Influence Brand Equity in HEIs in India An Evaluation of the Mediating Roles of Brand Trust and Perceived Faculty Quality

Amit Shrivastava, Sourabh Sharma
International Journal of Business Innovation and Research
Entrepreneurship Studies and Influences
article

Does Social Brand Engagement Influence Brand Equity in HEIs in India An Evaluation of the Mediating Roles of Brand Trust and Perceived Faculty Quality

Amit Shrivastava, Sourabh Sharma
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Business Innovation and ResearchVol. 1(1)
Openalex Percentile: Top 84%
Entrepreneurship Studies and Influences
DOISourceOpenAlex
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Does Social Brand Engagement Influence Brand Equity in HEIs in India An Evaluation of the Mediating Roles of Brand Trust and Perceived Faculty Quality — Amit Shrivastava, Sourabh Sharma · International Journal of Business Innovation and Research (2025) | TGRS Research Map | TGRS