Organizing Efforts Continue to Evolve

For decades, successful union organizing has generally followed the same formula. Workers of a particular employer are targeted. A campaign by both the union and the employer ensues. An election follows. Bargaining begins with respect to that employer's workers in the wake of an unfavorable election result. By and large, the model continues to this day; however, unions continue to try to evolve their organizing strategies to enhance their penetration into certain industries. A recent case in point comes from the Communication Workers of America (CWA).