Navigating Malaysian Academic Landscape: Unravelling the Dynamics of Motivation Factors on Academic Staff Job Satisfaction in Private Universities

This study aimed to investigate the factors influencing job satisfaction among academic staff in private universities in Malaysia.By examining both extrinsic and intrinsic motivators, the research sought to clarify the complex interactions between various elements that affect job satisfaction.Eight independent variables were identified: salary, job security, working conditions, company policies, achievement, career advancement, responsibility, and personal growth.A quantitative methodology was employed, using cluster sampling to collect data from 161 academic staff members through Google Forms.The findings revealed a strong correlation between extrinsic factors and job satisfaction such as salary, job security, company policies, and career advancement.In contrast, intrinsic factors like personal growth and responsibility showed insignificant relationships with job satisfaction.This research contributes to a deeper understanding of the factors that influence job satisfaction among academic staff in private universities, providing valuable insights for institutions looking to enhance employee retention and productivity.