Designing the Skandia Navigator to manage intangible capital: What relevance for Moroccan industrial companies?

In this article, we investigate how the intangible capital of Moroccan industrial companies is managed using Skandia Navigator. In a knowledge-based economy, intangible assets such as skills, innovation and customer relations play a role in value creation. However, their management remains complicated, with traditional tools, especially for companies with little analytical skills. This study aims to design the Skandia Navigator and analyze how it can help companies to manage their intangible capital effectively. The methodology is based on a case study conducted at Alpha, a Moroccan industrial company. To collect data, we opted for direct physical observation, document analysis and interviews with managers. The results indicate that using Skandia Navigator optimizes the management of intangible assets by providing a clear and integrated view of performance. The Skandia model has been adapted for the company with five strategic axes: financial, customer, process, innovation and development, and human. This model enables the company to align its day-to-day activities with its strategic objectives, increase employee satisfaction and strengthen customer relations. This study guarantees the Skandia Navigator's effectiveness as an indispensable tool for managing intangible capital in Moroccan industrial companies.