After all, what is science popularization? Explanation and a proposition of a plural concept

Abstract The term science popularization is an established nomenclature in policies and research studies that focus on the relationships between science and the public in Brazil. However, the multiplicity of means and players through which it operates, and of communication processes and intentionalities that guide it, require historical, political, theoretical, and linguistic boundaries. Communication, diffusion, dispersion, and dissemination are some terms that are sometimes considered different and, at other times, synonyms for popularization. This text proposes a reflection on this conceptual plurality, emphasizing the importance of improving the understanding of science popularization as a pedagogical and cultural effort, a set of social communication practices, an academic field of study, and a basis for public policies. Inspired by theoretical formulations by communicators and educators, we propose a definition considering five aspects: sources, players, vehicles/means, languages, and intentions of science popularization.

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Pro-Posições
Published
2025-01-01
DOI
https://doi.org/10.1590/1980-6248-2024-0047en
Primary Topic
Climate Change Communication and Perception
Type
article
Field-Weighted Citation Impact
0.00
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article

After all, what is science popularization? Explanation and a proposition of a plural concept

Roberto Takata, Marcelo Valério
Pro-Posições
Climate Change Communication and Perception
article

After all, what is science popularization? Explanation and a proposition of a plural concept

Roberto Takata, Marcelo Valério
article en

Abstract

Abstract The term science popularization is an established nomenclature in policies and research studies that focus on the relationships between science and the public in Brazil. However, the multiplicity of means and players through which it operates, and of communication processes and intentionalities that guide it, require historical, political, theoretical, and linguistic boundaries. Communication, diffusion, dispersion, and dissemination are some terms that are sometimes considered different and, at other times, synonyms for popularization. This text proposes a reflection on this conceptual plurality, emphasizing the importance of improving the understanding of science popularization as a pedagogical and cultural effort, a set of social communication practices, an academic field of study, and a basis for public policies. Inspired by theoretical formulations by communicators and educators, we propose a definition considering five aspects: sources, players, vehicles/means, languages, and intentions of science popularization.

Pro-PosiçõesVol. 36
Universidade Federal de Minas Gerais (BR), Universidade Estadual de Campinas (UNICAMP) (BR), Universidade do Estado de Minas Gerais (BR), Universidade Federal do Paraná (BR)
Openalex Percentile: Top 85%
Climate Change Communication and Perception
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