Analysis of Company Performance Measurement Using The Balanced Scorecard Approach At PT. Wilnata Group In Labuhanbatu Regency

This research aims and focuses on finding out and analyzing how the company performs at PT. Wilnata Group is measured from a financial perspective, customers, internal business processes, as well as learning and growth, as well as an overall balanced scorecard approach. In this research, what is used in writing this scientific work is qualitative research using a descriptive approach. The data collection technique used in this research is a documentation technique, namely by collecting data through documents in the company such as the annual report of PT. Wilnata Group 2018-2022. And the data analysis technique used in this research is the descriptive method, namely a method that attempts to present and analyze data so that it can provide a clear picture of the objects studied in measuring PT company performance. Wilnata Group is measured using the balanced scorecard approach. The research results show that the performance of the company PT. Wilnata Group, when measured using the balanced scorecard, is in an unhealthy condition with a total score of 56.50% in the BBB category. The financial perspective is in very healthy condition with a final component value of 75%. Category A. Customer perspective in unhealthy conditions with a final component value of 50% BBB category. Perspective of internal business processes in an unhealthy condition with a final component value of 50% in the BBB category. As well as the perspective of learning and growth in unhealthy conditions with a final component value of 50% in the BBB category