The Influence of Service Price and Sewing Quality on Consumer Decisions at Din Tailor Business on Jalan Rantau Lama

This study aims to analyze the effect of service prices and sewing quality on consumer decisions in tailor businesses on Jalan Rantau Lama, Rantau Utara District, Labuhanbatu Regency. Consumer decisions in choosing tailor services are greatly influenced by two main factors, namely the price of services offered and the quality of sewing results obtained. The research method used is a survey with random sampling of 55 consumers who use tailor services in the area. The data obtained were analyzed using multiple linear regression methods to identify the extent to which service prices and sewing quality affect consumer decisions. Data collection techniques used in this study by distributing questionnaires, observation, interviews and documentation. Hypothesis testing is carried out by t-test processed using SPSS version 21. Based on the results of the t-test, it shows that there is a simultaneous effect between service prices and sewing quality on consumer decisions at Din Tailors seen from the t table for a 5% error, namely for service prices, t table 2.637> t table, namely 2.006 for service prices and t count quality, namely 2.132> t table, namely 2.006. The results of the study show that both variables, service price and sewing quality, have a significant influence on consumer decisions.