The Plight of Left-Behind Women Participating in E-Commerce in Qianxiang and the Path of Social Work Intervention—An Example of Ethnic Minority Left-Behind Women in Rongjiang County, Guizhou Province

随着农村大量青年与男性的外出务工，留守妇女逐渐成为乡村振兴的重要力量。本文针对榕江县少数民族留守妇女在参与电商过程中赋能与赋权不足、缺少电商运营技能、资金匮乏、区域资源分配不均、农村电商人才稀缺等问题，提出“电商 + 社会工作”的新路径通过社会工作者寻求政府政策支持、搭建多方合作平台、链接资源、提升主体电商技能、品牌建设等可持续发展措施，为榕江县少数民族留守妇女参与电商高质量发展有效赋能，进一步推动乡村振兴战略的创新发展。With a large number of young people and men going out to work in rural areas, left-behind women have gradually become an important force in rural revitalisation. This paper addresses the problems of insufficient empowerment and empowerment, lack of e-commerce operation skills, lack of funds, uneven distribution of regional resources, and scarcity of rural e-commerce talents among ethnic minority left-behind women in Rongjiang County in the process of e-commerce, and proposes a new path of “e-commerce + social work” to help them to seek support from the government policy, and build a platform for multi-party co-operation through the use of social workers. The new path of “e-commerce + social work” is proposed through social workers seeking government policy support, building a multi-party cooperation platform, linking resources, improving the main body’s e-commerce skills, branding and other sustainable development measures, effectively empowering Rongjiang County’s ethnic minority left-behind women to participate in the high-quality development of e-commerce, and further promoting the innovative development of the rural revitalisation strategy.