A Study on the Competitiveness of China’s Cross-Border E-Commerce in Some Developing Countries Based on SWOT-PESTLE Analysis

在全球经济格局深度调整与南南合作深化的背景下，中国与部分发展中国家(尤其工业化水平较低、经济结构转型迫切的经济体)的跨境电商合作，成为重构全球贸易体系的重要实践。本文基于SWOT-PESTLE分析框架，从政治、经济、社会、技术、法律和环境方面对中国跨境电商在发展中国家市场的竞争力的优势、劣势、机会和威胁进行分析，系统探讨其特征及其演进路径。对此研究提出从“规模驱动”向“生态共建”的战略转向，通过政企协同优化政策韧性，以适应性技术创新破解基建瓶颈，并通过文化嵌入与绿色价值链整合构建可持续发展模式。Against the backdrop of profound adjustments in the global economic landscape and the deepening of South-South cooperation, cross-border e-commerce cooperation between China and some developing countries (especially economies with low industrialization levels and urgent needs for economic restructuring) has become a significant practice in reconstructing the global trade system. Based on the SWOT-PESTLE analytical framework, this paper analyzes the strengths, weaknesses, opportunities, and threats of China’s cross-border e-commerce competitiveness in developing country markets from political, economic, social, technological, legal, and environmental dimensions, systematically exploring its characteristics and evolution path. The study proposes a strategic shift from “scale-driven” to “ecological co-construction”, optimizing policy resilience through government-enterprise collaboration, breaking through infrastructure bottlenecks with adaptive technological innovation, and building a sustainable development model through cultural embedding and green value chain integration.